Making brands impossible to ignore.
Contemporary PR for luxury brands that want to be relevant.
Expert
& on stage
What I do
Four ways I turn luxury and watch brands into the ones people talk about — in fine watchmaking, jewellery and beyond.
Strategic PR & Positioning
International Media Relations
Launches, Visibility & Events
How I work
A process built to reduce risk. One senior counterpart the whole way through.
Your brand, your market, the media landscape
From both sides of the table. What's working, what isn't, and where the attention is right now.
The reason a consumer cares and an editor covers
If there's no story, I'll tell you before we spend a franc pretending there is. If there is one, we sharpen it.
Strategy scaled to your ambition and budget
Clear milestones and KPIs, transparent reporting. You see the logic, not just the invoice.
Executed with precision
Launch, press, events, visibility. When reach needs to scale, I bring partners like I Can Tell Agency.
Why me
I know how a story looks from both sides.
Before advising brands on visibility, I spent 17 years inside international journalism, including eight years as Geneva Bureau Chief for a news agency accredited to the United Nations. I interviewed ministers, prime ministers, UN leaders and global CEOs, and learned first-hand what makes a story worth covering.
For the past nine years, I have applied that editorial approach inside luxury and fine watchmaking, from SIHH and Watches and Wonders to Geneva Watch Days, auctions, launches, CEO interviews and live industry events.
I know what makes an editor say yes, because for years I was the one saying it.
Proof points- Thousands of interviews, reports and published stories
- Former Geneva Bureau Chief for an international news agency accredited to the United Nations
- Interviewed foreign ministers, prime ministers, UN leaders, global CEOs and watch-industry executives
- 20+ events produced or supported across press, VIP, exhibition and institutional formats
- Broadcast appearances on France 24 and RTS
- Panel moderator at Singapore Watch Fair
- GIA Applied Jewelry Professional
- Project Management Professional (PMP)
FAQ
What does S2N Consult do?
S2N Consult is a contemporary PR and communications consultancy for luxury and watch brands, based in Geneva. It covers strategic PR and positioning, international media relations, launches and events, and AI visibility (GEO) — across fine watchmaking, jewellery and adjacent luxury categories.
Who does PR for watch and luxury brands in Geneva?
Elisabeth Isakova, founder of S2N Consult, is a Geneva-based PR consultant for fine watchmaking, jewellery and luxury brands — with 17 years in international journalism and 9 years inside the luxury industry.
Do you only work with watch brands?
Fine watchmaking is a core strength, but S2N also works across jewellery and adjacent luxury categories where specialist storytelling, media relations and high-touch events matter.
What is GEO / AI visibility for luxury brands?
GEO (Generative Engine Optimization) makes a brand present in AI answers — ChatGPT, Perplexity, Google AI Overviews. As buyers increasingly ask AI before they search, GEO ensures the brand is named, through earned mentions and structured data these engines trust. S2N delivers it with I Can Tell Agency.
What makes earned media different from paid placements?
A paid placement is one bought post. Earned coverage spreads across independent media, collectors and creators — the pattern audiences and AI engines read as credibility. You can't buy that in a single line; you have to be worth covering.
How do you work with a new client?
One senior partner, four steps: a comprehensive audit, finding the angle, a plan scaled to your ambition and budget, and hands-on delivery. Clear milestones, transparent reporting, no junior account team.